OUR STORY
Women Behind the Print
Two Women. Midlife. Built with intention.
This is not just a brand. It is what happened when two women in midlife refused to shrink.
We are Chris and Alli. Two women in midlife who gave everything to corporate careers for decades and then, in 2025, found ourselves standing at a crossroads we did not choose.
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It felt like being left behind by a world we had helped build. ​​​​​
But somewhere in that stillness, in the space between who we were and who we were becoming, we found something we had both felt for a long time without having the words for it.
Women like us were not being represented. Not in the brands we wore. Not in the conversations happening around us. Not in the imagery, the messaging, or the movements being built. We were here, capable, complex, opinionated, powerful, and somehow still invisible.
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We live in fashion. We think in phrases. We have spent our lives believing that what a woman wears and how she carries herself are not separate things. The right piece, with the right words on it, can change the way she walks into a room.
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So we built something.
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Don't Shrink. Get Strong.™ was created to represent women the way we have always deserved to be represented. Loudly. Honestly. Without apology. Every phrase we put on a piece of clothing is something we have said to ourselves, to each other, or to the women around us who needed to hear it.
We are really glad you are here.
Chris and Alli
FOUNDERS. DON'T SHRINK. GET STRONG.™